It began in a storage with an concept a few sitcom about 5 ladies and a few borrowed cash. The yr was 1995 and a newly liberalised India was taking a look at an leisure growth and Ekta Kapoor can be the queen of it. Hum Paanch would result in Kyunki Saas Bhi Kabhi Bahu Thi, TV would result in movies after which OTT, however these had been early days but. Ruling the TV trade was maybe a twinkle in her eye right now, however as those that collaborated with Ekta again in these days, there was no doubting the resolve.
On Ekta Kapoor’s birthday at the moment, we map her rise from a teenaged producer to the ‘czarina of tv’ who changed the approach India watched TV. She also needs to be credited to introduce us to Ok-dramas. No, we’re not speaking about the Korean exhibits however her dailies, which, for numerological causes, began with the letter Ok. Ranging from Kyunkii Saas Bhi Kabhi Bahu Thi, the producer has iconic exhibits like Kasautii Zindagii Kay, Kahiin Toh Hoga, Kaahin Kissii Roz and extra lately chartbusters like Kundali Bhagya, Naagin, Yeh Hai Mohabbatein to her credit score. She not solely gave the viewers a plethora of content material to eat but in addition grew to become the epitome of success others would attempt to emulate.
The celebrities had been aligned
A number of years earlier than Ekta struck gold on Star Plus along with her repertoire of exhibits, the channel was in a three way partnership with Zee to air a mixture of Hindi and English exhibits. The hybrid programming was a non-starter and the channel may by no means pose a severe competitors to the different main gamers, Zee TV or Sony TV. In 2009, as the partnership got here to an finish, and Sameer Nair took the lead of a brand new workforce. Ekta Kapoor had already produced Hum Paanch and did a cleaning soap in Tamil Nadu however she wasn’t getting an opportunity to make a cleaning soap as most boxed her as a profitable ‘comedy’ producer in Hindi market.
“In direction of the finish of 1999, Ekta and Jeetendra got here to fulfill me to debate Kyunki, and actually, I simply fell in love with the concept the second she narrated it to me. We determined to do a day by day at prime time, which I feel was the killer act,” remembered Sameer Nair, whereas speaking to indianexpress.com. Curiously, the workforce was additionally secretly engaged on a biggie — Kaun Banega Crorepati with Amitabh Bachchan. Each these iconic exhibits launched on the similar day, July 3, 2000, and changed the game for Star Plus, and tv as a complete.
The media skilled revealed that the workforce was initially a bit startled after they noticed Kyunki Saas Bhi Kabhi Bahu Thi. Nonetheless, they determined to go along with it with out even any suggestions. “It had a really completely different cinematic language and Star, which had fairly a westernised strategy, had not accomplished one thing like this. It was a hardcore desi format and I instructed the workforce, let’s not meddle with it. We didn’t need to examine it with our earlier programming. Therefore, the present went on air with none channel suggestions and remark. And what a run it had,” he shared with a smile.
Sameer Nair mentioned that dailies being on prime time somewhat than afternoon slot additionally did the trick. Given the success Kyunki delivered to the channel, they labored quickly with Ekta Kapoor, “In three months we launched Kahani and in one other three months Kasautii Zindagii Kay was greenlighted.” Your complete prime time was crammed up and KBC was shouldered on each side by these soaps, which collectively created magic, making the channel an undisputed chief. “Amitabh Bachchan opened the gate of the fortress and Ekta joined in. Collectively they each have been a major contributor to Star’s journey,” added Nair, who’s at the moment serving as CEO of Applause Leisure Restricted.
He added that everybody tried to aim the similar format and even after 21 years, he sees the similar development. “2000 was the arrival of razzmatazz, large actuality exhibits like KBC and day by day soaps being on prime time. And proper now, it’s the similar factor. The yr was a landmark and changed how TV operated in India, and it continues to be the similar. I feel all the things simply aligned for us to do what occurred again then,” shared Sameer Nair.
Having labored with Ekta Kapoor as the Balaji group CEO, he concluded by saying that she continues to dominate the trade making some nice exhibits. Additionally having tasted success in movies and OTT area, for Sameer Nair, “she has solely grown power to power as a inventive and media skilled.”
Ekta is aware of the pulse of the viewers
Certainly one of her collaborators from the early years, actor Hiten Tejwani shared that Ekta Kapoor managed to create magic along with her exhibits as a result of she understood what the viewers needed. “She trusted her artists they usually simply delivered,” he mentioned, including that Ekta has a sixth sense on the subject of selecting the proper expertise to play the half.
Stating that he too believes they had been destined to be part of this revolution, Hiten Tejwani added that he feels they ‘had been at the proper place, at the proper time’. He mentioned, “Tv was evolving, individuals had been getting hooked to dailies, and that’s how all of us made our personal careers. Due to her, I bought to play some pretty characters, that are nonetheless remembered by individuals. The entire concept of making one thing is that extra individuals see it, and he or she aced it along with her data and the expertise to grasp viewers so effectively.”
Whereas Hiten was doing character roles in Ghar Ek Mandir, Kabhi Sautan Kabhi Saheli and Kaahiin Kissii Roz, he was requested to shoot the pilot for Kutumb. “The channel (Sony TV) instantly permitted it and Ekta known as me that we had been able to go on air. There was simply no trying again for me then.” The actor added that he too trusted her imaginative and prescient and would go to shoot for her tasks with out many questions. “Even when Kutumb was set to finish, she known as me and mentioned that I’ve to report on Kyunki set the subsequent day to play Karan. She mentioned I’d get extra particulars on the set. That’s the form of equation we shared and I don’t suppose that point will ever come again.”
Publish Kyunki Saas Bhi Kabhi Bahu Thi, Hiten has been a part of Balaji Telefilms’ exhibits like Pavitra Rishta, Kasautii Zindagii Kay, KKoi Dil Mein Hai, Kkavyanjali, Karam Apnaa Apnaa, and Meri Aashiqui Tum Se Hello.
Means forward of her time
“In the present day we speak about writers’ room, however Balaji had arrange a writers’ condo years again, and even paid for them to study,” shared Sharad Chandra Tripathi. The author was picked in 2005 via a nationwide contest by the manufacturing home the place 50 younger individuals had been chosen after which skilled to change into script writers. The ‘Fortunate 50’ had been grilled and polished to change into the greatest in the enterprise. The competition was run for 4 successive years, serving to the trade discover near 100 inventive minds, which incorporates individuals like Bandana Tiwari, Vinod Sharma and Sumit Arora amongst extra.
Tripathi feels that Ekta all the time understood the significance of fine content material and writing. “Again then, we didn’t know of OTT or worldwide exhibits, she bought us launched to the DVD tradition. It was due to her we bought to see a few of the greatest worldwide exhibits. She all the time pushed us to eat content material from completely different international locations as that might assist us higher ourselves. She has all the time been approach forward of her occasions,” shared the fashionable TV author. He added that Balaji has all the time supported writers and given newbies an opportunity. “Ekta was not only a danger taker but in addition changed the recruitment course of. She helped individuals discover a profession and keenness in life.”
And never simply individuals behind the digital camera, for the author, the producer additionally didn’t shrink back from giving new faces an opportunity. He talked about that even at the moment, channels and streaming platforms are obsessive about large names. “She had full religion in her content material and made stars out of recent faces. In her personal enterprise, Zee TV was not eager to have Sushant Singh Rajput as the hero of Pavitra Rishta however she had conviction and fought for him. And take a look at how the present flew off. That’s what you name a imaginative and prescient,” shared Sharad Chandra Tripathi.
As Ekta Kapoor turns 46 at the moment, we will’t wait to see what she has up her sleeve subsequent.