Lounging at home: How comfort clothing has reigned in the pandemic

Our lockdown buying cart has been stuffed with naked necessities, a great deal of skincare and PJ units. The latter, paradoxically, being a bit of our wardrobe which we by no means cared for earlier than. 

Thus, it doesn’t come as a shock that manufacturers have began to supply a complete new class of garments — loungewear. 

Evidently, the COVID-19 pandemic has invited a shift in the vogue business, the place comfort reigns at a time when staying at house is inspired. However, it additionally begs questions: was there any want for this new part of clothing? And now that it’s right here, will it stand the check of time?

Some main manufacturers providing this wardrobe important throw in their opinions.  

Blurring boundaries between work and residential

Athleisure and avenue type are usually not just like loungewear. (Photograph: PR Handout)

Catering to comfort, Ritu Kumar launched Aarké final 12 months. The model, which seamlessly makes house in the wardrobe, gives a diversified vary of breezy tops and bottoms. Amrish Kumar, managing and inventive director, Ritu Kumar shares the pandemic impacted the decisions of customers drastically, and with the present tradition of work-from-home, the requirement has shifted in the direction of clothing that’s appropriate for house. “The development is altering with prospects searching for cosy and comfy outfits.”

‘Comfy clothing’ typically reminds us of the time when avenue type and athleisure have been making an attempt to make their mark in the business. However is loungewear the similar? Kumar says with regards to athleisure vogue, “it’s nonetheless thought-about sporty in nature and is a crucial a part of the active-wear section”.

Agreeing, Dipali Patwa, group head of name, group and digital FabIndia group of firms, shares, “Trend has all the time been a mirror for society’s temper, aspirations and in this case, the pandemic. Loungewear gives easy-to-wear types made to seem like you’ve got made simply sufficient effort for a Zoom name or to run just a few important errands.”

The style

For many of those manufacturers, the USP of this class is breathable materials with congenial designs and mid-high worth factors. (Photograph: PR Handout)

Suppose shackets and sweatpants, kaftans and krops, or free-flowing home clothes and PJ pants and tunics. For males, it gives straightforward kurtas with shirt cuffs or churidar with pockets — all boiling all the way down to reinventing the fundamentals for on a regular basis comfort.

Protecting the line between worn-out and stylish intact

Folks now purchase much less however higher. (Photograph: PR Handout)

For many of those manufacturers, the USP of this class is breathable materials with congenial designs and mid-high worth factors. Tanvi Malik, co-founder of FabAlley & Indya tells indianexpress.com that one wants to concentrate on the skinny line between garments that comfort you — the worn-out dishevelled T-shirt you alter into put up work — and the snug garments you put on at house. 

“When designing loungewear, we guarantee the types examine all the containers of comfort clothing like breathable materials, sensible silhouettes, and ease of wear and tear, whereas making them interesting with placing ethnic prints, vibrant colors, and revolutionary and on-trend particulars,” she says. 

Equally, UNIQLO goals to supply an easy type for customers who’re on-the-move, to develop their garments by maintaining sustainability in thoughts. Below their LifeWear idea, they supply clothing that matches everybody’s life. The spokesperson explains it with one in all their denim types which appears like denim however shouldn’t be actually denim. Thus, the polished impact stays intact however the roughness of the similar is cancelled. “The cutting-edge trousers are made with an genuine denim wanting alike cloth that was developed in Quick Retailing’s Denims Innovation Heart,” the spokesperson says. 

Whereas the assortment of Aarké ranges from kurtas, kurtis, clothes, suit-sets, tops and bottoms. “Materials used in the making of the assortment are cotton, chiffon, rayon and viscose,” Kumar provides. 

Easy and fluid in nature, they make it straightforward so that you can take in your conferences in the morning and casually step out for a stroll in the night. The value vary for these manufacturers is anyplace between Rs 600 and Rs 3,000. 

What the future holds

Seems like loungewear is right here to remain! (Photograph: PR Handout)

Whereas the business has come a great distance from promoting sequined clothes and high fashion bridal put on to matching units and flowing kaftans, loungewear is a transparent necessity at the second. However, the pandemic will come to an finish at some level and the looming query might be: the place will our lounge units go?

Patwa is a agency believer of the concept that the pandemic garments will develop into an extension of our house, offering ease, comfort and reliability. “We aren’t going to decorate to be seen however somewhat our focus will shift to comfort, cosy, sustainable clothes.”

Including to the similar, Kumar, too, believes regardless of the shift in our wardrobe which was ‘anticipated’, “the work-from-home situation has made an vital shift in the dressing habits of the client, as this section has obtained a serious enhance throughout the pandemic”.

This, coupled with elevated consciousness of sluggish vogue and acutely aware consumption, will encourage individuals to purchase much less however higher. Because of this, “loungewear will proceed to play a vital position each functionally and culturally” Patwa explains.

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