Barbie makers launch first doll collection made from recycled ocean-bound plastic

Mattel, the American toy firm behind the favored Barbie, introduced a brand new, first-of-its-kind doll line made from recycled ocean-bound plastic.

Known as ‘Barbie Loves the Ocean’, the brand new collection options three dolls with our bodies made from 90 per cent recycled ocean-bound plastic components, and Seaside Shack playset and equipment, additionally made from 90 per cent recycled plastic.

The value of the collection varies between $9.99 (Rs 730)-$19.99 (Rs 1,460.81) and aligns with the corporate’s aim of utilizing 100 per cent recycled, recyclable or bio-based plastic supplies for all merchandise and packaging by 2030.

Richard Dickson, the president and chief working officer of Mattel, stated in a press release, “This Barbie launch is one other addition to Mattel’s rising portfolio of purpose-driven manufacturers that encourage environmental consciousness with our client as a key focus.”

“At Mattel, our dedication is to empower the subsequent era to discover the surprise of childhood and attain their full potential. We take this accountability severely and are persevering with to do our half to make sure youngsters can inherit a world that’s filled with potential, too,” he added, as reported by Individuals.

Apart from, Mattel can also be selling sustainability by its Forest Stewardship Council (FSC) Objective and The Way forward for Pink is Inexperienced model marketing campaign. FSC goals to realize 95 per cent recycled or FSC-certified content material in paper and wooden fiber supplies utilized in packaging by the top of 2021.

The corporate additionally plans to launch a brand new Barbie Vlogger episode together with a restricted version of 4ocean x Barbie bracelets. The episode, which can characteristic on Barbie’s YouTube sequence, will train youngsters easy methods to deal with the planet.

Barbie dolls have invited controversy on a number of events. The lean determine of the doll with a small waist has usually raised questions concerning the unrealistic concept of physique picture for ladies. In line with Finland examine, the usual Barbie doll would lack the required physique fats for menstruation. In 2016, nevertheless, Mattel got here up with new physique sorts: ‘tall’, ‘petite’ and ‘curvy’.

The dolls have additionally been criticised up to now for the dearth of racial range. In 1980, Hispanic dolls have been launched. Apart from, Black Barbie was additionally launched the identical yr however lacked the options of an African American. In 2009, Mattel got here up with So In Fashion vary with a extra life like depiction of African American individuals. Later in 2016, it launched seven pores and skin tones, twenty-two eye colours, and twenty-four hairstyles.

In March 2018, for example, Mattel launched the “Barbie Celebrates Position Fashions” marketing campaign with a line of 17 dolls from numerous backgrounds on the event of Worldwide Girls’s Day. The collection included dolls impressed by Frida Kahlo, Ashley Graham, and Chloe Kim, amongst others.

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